If you can't read the text, it says:
Happiness in collecting many kinds of beads
Happiness in being absorbed in beadwork
Happiness in giving personal, handmade gifts that you have created
Happiness in receiving a heartfelt, one-of-a-kind handicraft
Happiness in wearing haute couture with bead embroidery on it
Happiness in appreciating a variety of beautiful handiworks
Miyuki wishes, through beads and beadworks to weave happiness and connect the world in a circle of happiness.
At Miyuki, our happiness is in delivering dreams and excitement to you.
When you think about it, all of that is true about beads. No wonder it appeals to so many people in so many ways.