Boucheron has been making jewelry for a long time - but they have some surprisingly playful ideas. And they sure aren't afraid of colour! Check out their "design it yourself" section - where you can choose to put rubies, diamonds, sapphires or emeralds on the jeweled chameleon. And then check out the "High Jewelry" section - especially if you believe in tight deadlines (watch the video!).
Their "hide the price" feature when browsing the regular jewelry is cute too. Probably meant for potential gift-givers - for us - it prevents depression! ;-)
Site navigation can be a little odd - but just wander around and look at all the pretty baubles.