We received the following communication from Swarovski earlier this week - which is announcing, in short, that Swarovski wants to create more of a distinction between it's crystal ornaments business line - the Swarovski stores and the crystal figurines and their own line of jewellery, and their components business - the beads, pendants, rhinestones and other beady items.
As such - we are being told to change the way we present our Swarovski-made items. Rest assured, that when we now talk about CRYSTALLIZED(TM) - we are still referring to the same quality and sparkle that you have come to adore from these crystal beads.
Any of you who make jewellery for resale will want to know about this - as it may effect the way you label and market your items.
This overview chart of what's out and what's in will make it clearer. If you want to read the full text of their communication, it is here.