Saturday, April 21, 2012

The Business Chat - your signature line

No matter how small your crafty business is, you are marketing already even if you don’t know it. I’ll bet you have email and that you use it, even if it’s only to your friends and family. Each of those emails is a potential marketing tool and you have the power to turn them into gold. Or sales. Or Facebook fans. Or whatever you ask your customer to do.

Each of those emails has a signature line. Your signature line has the power to make you money.  Your signature line of course contains the following:
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Your name

Your company name
Your contact information: email address, website address, telephone number

And then…. Drum roll…. Your CALL TO ACTION. Give your readers something else to do.

Your call to action is this: decide what action you want readers to take. Ask them to take that action. Ask them clearly, succinctly and unmistakably.

Here are a few ideas for you to use in your signature:
  • Check out my holiday calendar of events
  • Want holiday deals? Join my email list
  • You are invited to my Holiday Open House on Friday, November 11
  • Follow me on facebook

 Your signature line can do three (of many things):
It can make people buy something. (Click here to see the store.)

It can make people get on your list. (Click here to get this [benefit] by getting on this list.)
It can make people like you more. (Click here to connect with me on [social media place].)

There's more you can do with your signature line, but these are the most important three.
Get buyers, get subscribers, and build trust.

If you're not using your signature line to do any of these, today's a good day to change that.

Not everyone is comfortable with using their signature line, some people feel it’s pushy and sales-y. Get over it and fast. Your readers are very very busy people and while it may be obvious to you what you want them to do from the contents of your email, they may have skimmed it and missed the obvious. Tell them what to do and give them a link.
You can start with using your social media contact information, that’s non-offensive. When you get more comfortable (or more set up) then ask them to subscribe to your list. Or view your store, or buy your latest pattern or e-book. So long as you’re not spammy (“click here to lose 28” of belly fat by next week!”) no one will be offended. And if they do well they probably weren’t ever going to like anything anyway.
Have some sort of offer in your signature line. Something.

Your customers like you, they really do. Give them something to do or look at. They’ll do it, they’ll look and they will like you even more. They may even buy something.

1 comment:

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