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| image courtesy of katwise.com |
“but no one will buy my bracelet for $300 at a craft show!”
“no one will buy a necklace for $250 online!”
“everyone keeps trying to bargain me down.”
“everyone is just looking for a deal, they don’t care about it being handmade.”
“there’s too much jewelry/sweaters/candles (insert item here) already! I can’t make any money.”
Today I am going to tell you a story, a true story. This story is for all those who’ve made the comments above. It’s for everyone who thinks they can’t sell handmade work at a good price.
Recently I was introduced to the work of Katwise. Kat makes spectacularly awesome one of a kind upcycled sweater coats and armwarmers. She sells on Etsy, the handmade online marketplace that currently hosts just over 900,000 sellers. That’s a lot of competition.
Her last batch of 50 armwarmers ($28 each) sold out in just under 9 minutes. The last 3 batches did the same. Don’t even think about getting a coat, which cost in the many 100’s of $, they don’t even last that long.
Is she the only one selling armwarmers? Heck no, I searched armwarmers on the site and came up with 4,000 hits. Oh, and did I mention that she also sells tutorials on how to make her armwarmers and coats, and yet they still sell out in 9 minutes?
I pulled a couple of quotes from her Facebook page - where she has over 114,000 likes.
"It has taken me years of trying to get mine, but it is all worth it when you are FINALLY the lucky recipient! Got mine today. Keep trying folks. "
" I think it is so great that Kat offers patterns for her products and is still sold out immediately after posting. Sometimes the good guy does come out on top."
"It is like hitting the lottery ... I got a pair last time and now everyone around me wants a pair."
How is this possible? The coats are really incredible but the armwarmers while cute really aren’t that unique. The competition is fierce. How can she sell so much?
Here’s a clue in another fan quote.
"When I buy something of Kat's, I like knowing that not only am I getting something funky, fun and creative... but the person behind the item is also funky, fun and creative. "
"I love her zeal for life, I love what she contributes to it... and every time I wear something of hers, I feel that energy. So if I buy her stuff, and I keep her doing what she loves doing and does so well... "
Ah....
People are buying more than armwarmers. People are buying Kat.
From her Facebook page, her blog, and her website people are connecting with the person behind the work. They read about her making it, she posts pictures of her house and studio. She tells stories about what she did on the weekend, her house renovations, whatever she is up to. She also makes it very clear that she makes every single item and that is why there isn’t enough to go around.
Kat is the product as much as her coats are.
People choose to wait around for years trying to buy one of her pieces rather than running to the closest shopping mall because they want to support a person.
We as makers are just as much our product as our work is. People buy handmade because they want to know about the hands that made the work. It’s not enough to make great work, take a photo and post it online. Your work needs a story and a voice. You are the story. How you tell it is your voice. You, your inspiration, your process, it’s all part of the package.
More than ever it is vital to your success to share your story. Customers want to know that there is a person behind the work. They want to feel like they know you and can trust you.
We face a tremendous amount of competition when we try to sell. We are competing with dirt cheap imported products and with handmade competition from around the globe when selling online. Yet each of us has something that is truly unique, ourselves. This is your secret weapon for your success. You need to communicate your story to your customers. Telling your customers what you do is called marketing.
Marketing our work online these days is so easy there is no excuse for not doing it. Social media is not just for sharing photos of cats, it’s for sharing photos of us at work or at play. Whatever you choose to share is up to you, just get out there and shout out your story.
Who knows, maybe your next collection will sell out in 9 minutes. Wouldn’t that be nice?
by the two hole Miyuki TILA beads, but a bit more substantial. These are 6 mm square and are part of the Czechmates two-hole bead line up that includes other shapes as well as the squares, which we will be bringing you as fast as we can process them. For now, we have a small selection of them and you can start thinking of ways to use them! For instance - with the twins and super duos? 
to our next new bead - in fact - our next new 
bead is the Miyuki Long Drop! Longer than the Miyuki Fringe Drops, and less round, but shorter than the Long Magatamas, and without the sliced carrot shape. We have a nice selection (37 colours!) of these new Miyuki Long Drops and can hardly wait to start playing with them!
Oh, and we have a lovely new heart bead ... because it's coming up on Valentines, and you never know, someone might want a red heart bead for that. ;-)
Bead Stringing 101
10:00am - 5:00pm
Sunday, February 9
Tuesday, February 11
with stone beads and leather cord - we just got a selection of stone beads with 2 mm holes. While this is not a big enough hole for putting on one of those Euro-style charm bracelets - it is big enough for a 2 
mm leather cord. The holes are actually about 2.3 mm - but that just looks odd in the description - so suffice it to say - they do go onto 2 mm leather!
We also got a nice selection of New Jade from Burma. New Jade is the trade name for Serpentine - a translucent stone that is still tough and durable like Jade. This is a translucent pale green with the smaller beads being so pale as to be almost white. The bigger shapes show nice colour, however. I personally prefer more intensity of colour - but I freely admit that not everyone shares my tastes, and a good thing too, as we'd all be competing for the same stuff!
Other new items in the stone bead department too - such as Rose Quartz Rondelles, and Rutilated Quartz. You know, I can't think of "Rutilated Quartz" without thinking of Warren Zevon's Werewolves of London. "Little old lady got rutilated late last night, Werewolves of London again" ... and that's your earworm for the day. You're welcome.
but with a bit more of a colour hit than the Burma New Jade, we have some Prehnite - which is a more yellowy-green but still has the graphic black inclusions. 
