Your best customers don't buy once, they buy as often as they can because they can't get enough of your work. They come back weekly, monthly, and every single time you release something new. Making a second sale to a customer is so much easier than a first sale because they already know you. You’ve established trust and begun a relationship.
But how do you get them to keep coming back?
Besides the obvious fact of creating a product that is made with your best customer in mind, have you tried asking?
When someone buys something from you, do you end your copy with 'Please come again?' That simple request can spark a reminder in their mind that confirms the feeling they already have to come back for more.
When you make a sale online you should always send an “it’s shipped” email. Make sure in this email you include a request to shop again or spread the word. It’s common (but not required) to offer an incentive to return, maybe a coupon for free shipping on their next order, or a small discount.
Or, better yet, do you ask your customers to tell their friends and family about you?
When you post a new photo on social media, ask your followers to share. When you send an email in your signature line make a suggestion like, “spread the word about me, tell your friends”. Make sure your newsletter has a Forward to a Friend option.
Sometimes it's the simplest things in the world that brings about the greatest results. Loyal customers love your work, they’re happy to help you. You just have to tell them what you want them to do.